Hey friend,

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This is Louis, mobile developer and founder of appkickstarter.com and here is your weekly issue of APPPRENEUR: BABY STEPS TO BIG WINS.

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I write for app developers with an interest for business and every Saturday, you'll receive:

• 1 technical tip: A short insight to refine your mobile app development skills.
• 1 marketing or entrepreneurial tip: Proven strategies and reflections, whether to promote your app or cultivate a success mindset.
• 1 book snippet: Carefully selected passages to broaden your horizons, inspire you, and guide you through the unique challenges encountered in developing your business.

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Let’s go

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1. Tech tip: Sticky headers with Compose

When creating a list, there are times we need to categorize items under specific headers. These headers should stay visible as users scroll through the list for easy navigation. Jetpack Compose simplifies this task, effortlessly creating a sticky header with minimal code:

And the result is :

2. Conversion Tip: Effective Onboarding

​Treat your onboarding as a separate product from your application. While your application's core loop should be well-defined and functional, onboarding requires a different approach.

An effective onboarding process showcases outcomes, social proof, trust, and time to results, while also integrating effective anchoring techniques, thoughtful animations, and attention to detail in graphical and user experience elements. Additionally, personalized onboarding experiences, seamless email capture strategies, and the implementation of a paywall after onboarding contribute to creating a comprehensive and engaging user journey that maximizes retention and conversion rates.

• Outcomes: Highlight the benefits users can expect, such as increased productivity, organization, and energy levels.
• Trust: Display logos of reputable brands or influential persons within your niche who use your app. Share statistics on the number of users who have benefited from your app.
• Social Proof: Feature star ratings and positive reviews from satisfied users.
• Time to Results: Clearly demonstrate the value proposition by comparing outcomes for users who have used your app versus those who haven't. Provide a timeline for when users can expect to experience these benefits.
• Use effective anchoring techniques: For example, if your app costs $3 a week, compare it to the price of a Starbucks coffee to emphasize its affordability. If your app focuses on mental health, compare it to the cost of therapy to highlight its cost-effectiveness.
• Personalize the onboarding experience by asking tailored questions, which can lead to increased engagement, excitement, and higher retention and conversion rates.
• Incorporate small touches and animations into the onboarding process to enhance the user experience and make it more engaging.
• Implement a seamless email capture strategy during onboarding to establish direct communication with users. This sets the stage for effective future marketing efforts and improves long-term user retention.
• Implement a paywall after onboarding and provide different pricing options to suit diverse needs and budgets. This approach can contribute to higher conversion rates.

Remember: The onboarding is your chance to build trust, engage users personally, and show them the value of your product or service in a seamless way. Treat it as a separate product.

3. BOOK TIP: Be bored

Today's book highlight is "Make Time" by Jake Knapp and John Zeratsky.

"When you're deprived of distraction, you may feel bored. But bored is actually a good thing. Boredom gives your mind a chance to wander, and wandering often leads you to interesting places. In studies, bored test subjects were better at creative problem solving than were their nonbored peers. So next time you are feeling under-stimulated for a few minutes, just sit there. You're bored? Lucky you!"

When I disconnect from technology and take a walk, my creative mind comes alive. Free from distractions, I find solutions to problems, inspiration for writing, ideas for apps, and even musical compositions.

Remember: Embracing boredom opens the door to creativity.

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